Choosing the perfect diamond can sometimes feel a bit overwhelming. James Allen strives to make this process easier by offering you an easy-to-follow tutorial on the “4 Cs” of diamonds: cut, color, clarity, and carat weight. Helping our customers create their ideal engagement rings is what we do, by offering them thousands of loose diamonds and teaching them how to choose the diamond that matches their quality requirements and budget. A wonderful starting point in your diamond pursuit is the “Diamond Education” section of the website. In this section you will learn all of the basics of choosing a diamond. Finding the perfect stone for your engagement ring means understanding that each diamond is as unique as the woman you love. Some women prefer a larger diamonds (higher carat weight) and may be less concerned about clarity or color. Other women prefer maximum brilliance and fire, so concentrating on diamonds with only the finest proportions are what is most important, rather than the size or color. Choosing the right diamond and setting is easy as long as you make sure you consider what she wants..
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